Leucospermum innovans - Transkei Pincushion is an erect, multi-stemmed shrub up to 1 m tall, with slender (5 mm diameter) stems. The leaves are very broadly wedge-shaped to obovate, with a distinct stalk. The petal tube is swollen at the base, but narrow at the top.

LS INNO occurs near Lusikisiki and Port Shepstone. The herbarium record from north of Durban is certainly Leucospermum gerrardii (see triangle on map for that species).

We have only 3 records for this species in KwaZulu-Natal. More records mapping the details of its distribution would be appreciated. It is suggested that this species is being heavily impacted by tea plantations in Pondoland. Remaining populations should be documented as soon as possible.